Under the name “Poaching Steals from All of Us”, the campaign has been undertaken by the National Administration of Conservation Areas (ANAC), in collaboration with WILDAID, a non-governmental organisation that works for the preservation of wild life, and other conservation partners, including the Foundation for the Conservation of Biodiversity – BIOFUND.

The goal of the campaign is to raise the awareness of society about the need to preserve the diversity of fauna and flora. This campaign will be undertaken through television documentaries, small public service announcements, billboards, social media, and other awareness activities in remote areas, using local ambassadors such as politicians, musicians, sports people, religious leaders and rangers.

In an initial phase, the former President of the Republic, Joaquim Alberto Chissano, and the artists Stewart Sukuma, Lizha James and King Sweet Nassam took part as campaign ambassadors, using their voices and images as a resource to raise awareness for the fight against poaching.

Watch the campaign videos through the links below, and don’t forget to subscribe to our Youtube.

King Sweet: https://youtu.be/F-8lhemkUP0;

Stewart Sukuma: https://youtu.be/8fNRdy3ogWo;

Lisa James: https://youtu.be/SdixV_u_lgg;

Joaquim Alberto Chissano: https://youtu.be/iOIVkahiwy4